I have been art directing and designing motion graphics for television, video and digital media projects for more than 20 years.
I’ve had the opportunity to work on a wide array of projects collaborating with independent producers, broadcast television stations, post houses and for national entertainment media clients including ESPN, Hearst Digitial, CBS Cable, HBO, Style Channel and Velocity. Some of my corporate image clients include Aetna, Cigna, Deloitte, Lincoln Financial, Travelers, Sodexo and United Technologies. I have lead numerous projects and executed all phases of the creative process from the development of budgets and estimates to story-boarding, design and production, on to the delivery final design packages.
I studied fine arts at New York's School of Visual Arts.
Work experience includes:
Current /// Paul Apito Motion Graphics /// Freelance art director / designer / motion graphics animator. In my freelance business, I collaborate with clientele to create eye catching as well as innovative design and animation for visual identification and as a storytelling device.
2007-2010 /// Moving Pictures Film and Video /// Art Director/Motion Designer /// As facility art director I worked with in-house producers as well as agency, broadcast, and corporate clients to bring solutions to meet and exceed their needs.
2005-2007 /// P.S.Design /// Principal/Art Director Principal of small motion graphic design firm specializing in high-end corporate image and broadcast projects. Including award winning graphics packages for ESPN Films, "Ali Rap", Ali 65", and Deloitte CFO conference opens.
2002-2005 /// WFSB-TV /// Art Director /// I managed a four person art department in fast-paced broadcast news environment. Working closely with the Creative Services and News Directors to ensure brand integrity, I would conceptualize and oversee the creation of on-air news graphics, broadcast and print promotion, signage and set design.
1997-2002 /// National Westport /// Artist/Creative Director /// I started as the facility artist-designer, later promoted to creative director of small but busy high-end edit boutique. I art directed a staff 3d artist, motion control operator as well as freelance talent, consulted on all issues of design/effects in the on-line edit suites. I worked closely with account staff on project estimates and made pitches before clients. Notable clients included CBS Cable, ESPN, HBO, Calvin Klein, PanAmSat and Weston Woods.
1996-1997 /// ESPN /// Senior Designer /// Produced on-air graphics and design packages for studio shows including “Sports Center”, “Baseball Tonight”, “NHL 2-night” and “RPM”.
1990-1996 /// Space/Color Inc. /// Principal/Designer/Artist Art Direction and graphic design for corporate clients including The Travelers, Aetna, Hewitt Associates, and The Hartford.
1987-1990 /// Travelers Studios /// Electronic Artist
Skills /// Adobe Suite (Creative Cloud), Cinema 4d (R13).
Awards /// CT Art Directors Club 2007, 2012 /// NE Emmy 2009, 2010 /// ITVA Festival Special Achievement /// CT Vision Awards /// Telly Awards.
Interests /// Painting / Drawing / Sculpture. I love art history, great architecture, smart design, rare birds, bicycling.